Job Summary
We are seeking an energetic and innovative Content Marketing Manager to lead our content strategy and drive brand engagement across multiple digital platforms. You will create compelling content that resonates with our kink and sex-positive community, enhance our online presence, and support our marketing initiatives through creative storytelling and strategic planning. Your expertise will help elevate our brand visibility, foster customer loyalty, and generate measurable results.
Required Duties and Responsibilities
• Drive brand awareness, customer acquisition, and revenue growth through effective marketing initiatives that support the company's unique brand.
• Develop the content strategy and oversee the day-to-day implementation.
• Oversee and assist in the production of educational and captivating content using our studio and retail space as backdrops.
• Recruit models, schedule and plan shoots, and make final photo selections.
• As needed, contract photographers and videographers to ensure a steady flow of content across social media channels, website, and direct marketing.
• Leverage technology and bring fresh ideas, ensuring we are a leader and trendsetter in the kink market.
• Implement social media strategies to increase followers, create and oversee social campaigns, and review analytics to determine effectiveness and strategy iteration.
• Manage affiliate marketing relationships, recruit new affiliates, track transactions, and program compliance.
• Leverage tradeshows, street fairs, and other events to showcase our brand and the community we can bring together.
• Manage and mentor a small marketing team; provide them with daily feedback and guidance.
• Perform other duties as needed, as directed by senior management.
Required Skills and Qualifications
• 2+ years of B2C content marketing experience (4+ preferred).
• Strong writing and storytelling ability.
• Experience producing SEO-driven content across platforms.
• Three to five years of experience with Adobe Suite (Photoshop, Bridge, Lightroom, Premiere Pro) and editing tools such as CapCut.
• Familiarity with AI tools for idea development and enhancing content.
• Ability to work with external photographers, videographers, and talent to create compelling on-brand content.
• Strong ownership mentality and ability to operate independently.
• A deep and personal understanding of the kink and leather communities and a passion for kink products.
• Strong interpersonal skills, capable of building rapport and collaborating seamlessly within a team-oriented environment.
• Ability to adapt, multi-task, prioritize, and manage time effectively in a changing environment.
• Comfortable working in a sex and kink-positive environment.
Principals only. Recruiters, please don't contact this job poster.