BETABRAND (www.betabrand.com) is an online clothing company that turns shopping into a social network. Every weekday, we launch new products in a LIVE interactive chat experience. Think QVC meets Twitch.
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Here’s a look: https://www.betabrand.com/friday-specials
Our #1 product is Dress Pant Yoga Pants, and the majority of new launches come from this family of products.
We’re seeking new hosts for daily shows that last 1 hour. You’ll work with a team of 2-4 production partners to produce, prepare-for, and popularize the show.
The show requires in-studio performances at Betabrand’s offices in San Francisco’s Mission District. You’ll work with a very small team in a clean, socially-distant, high-ceiling studio space.
We’re seeking applicants who can approach this as a full-time job, and make the show part of the fabric of the Betabrand shopping experience.
Ideally, you’ll have experience in commercial video production, be it in news, advertising, or an ongoing social media performance. Please share links so our creative team can review your work.
Chat brings a unique energy to a live performance, and we’re looking for people who are excited to explore this new media with us.
Host the daily live shows on the Betabrand website and encourage engagement by interacting with our fans
Work with the live team to brainstorm different show ideas/segments/ways to promote the new launches
Drive show timeline and daily show cadence
While live, respond to real-time customer inquiries, suggest other products or styles, demonstrate features/benefits, promote sales, help reduce any purchasing hurdles
Set up and maintain content calendar aligning with the social media and email calendars to the live events
Collaborate with the social media team, and Behind the Seams (BTS) team to promote the live show through Instagram, Facebook, and BTS via a shared content calendar
Recruit guests to appear on the live shows to add expertise, variety, and entertainment
Train guests and meet with them prior to the show to review all content
Help the videographer and producer create assets for the live shows when needed
Shoot daily assets, pre-record segments, shoot videos, etc., for the daily live shows and Friday Specials
Attend all brainstorming sessions, tech rehearsals, meet and greets, etc., that pertain to the daily live shows and Friday Special shows
Must live in San Francisco
Ability to work in a small team setting with quick turnarounds times
A content-driven approach comes naturally and is interesting to you
A natural conversation starter
Strong communicator with the ability to take direction and feedback
Excited to engage new and returning fans on a daily basis
Intelligent, enthusiastic and commanding with a great personality and lots of energy
If interested, please submit an audition video (shot against a solid wall) that includes an introduction and a quick summary as to why you’d like to work with the Betabrand team along with your resume.