The San Francisco Sequoias is seeking to hire a Director of Marketing
Job Overview: Oversees, designs and implements sales and marketing strategies and tactics to achieve annual sales targets for each level of care in the San Francisco Sequoias Community. Qualified applicants will be interviewed immediately. Salary depends on experience and this is an exempt position with some weekend work.
Job Summary: This position develops short and long term goals and objectives in consultation with community management and consistent with Sequoia Living/The Sequoias San Francisco Mission, Vision, Core Values and Commitment to Inclusion, identifies marketing trends to analyze the management of prospects, oversees staging of apartments for showing to prospects and identifies opportunities to make apartments more attractive through renovations and consolidations, provides information management on prospects through the lead management system, manages applicants on the waiting list and processes their applications in an equitable manner in accordance with Sequoia Living/The Sequoias San Francisco procedures, develops annual marketing budget recommendations, monitors expenditures, prepares budget variance analysis, negotiates with vendors, manages the sales cycle including but not limited to: educating prospects and their families about contract options and entrance to the community, conduct tours and stage apartments for showing, and conducts public presentations. Plans and facilitates social and educational events and coordinates programs for prospects and applicants to maintain their interest during the sales cycle, identifies, develops and maintains relationships with potential referral organizations, organizes and works with Resident Council committees to promote the community, develops and maintains semi-annual competitive analyses of primary or direct competitors (Life Care and non-Life Care CCRCs), provides input to Sequoia Living on Corporate Marketing strategies, serves as a member of the Marketing Committee, providing input on marketing and advertising strategies that affect Sequoia Living, and performs other work as assigned.
MINIMUM QUALIFICATIONS: Bachelor’s degree in Marketing, Business Administration or equivalent. Minimum five (5) years marketing and/or sales experience required. Prior sales and/or marketing experience in real estate, property management, public relations and/or senior residential living highly desired with demonstrated competencies in supervision, written and verbal communication, customer service, and financial management. Previous supervisory experience required.
APPLICATION PROCESS: Send a resume, cover letter, three work references, and verification of degree earned to email@example.com