This is an unused Novilla mattress, which I've had in storage for about 5 years, and am now accepting that I'm not going to use it. I bought it new for around $400. It's for sale on Amazon here: https://www.amazon.com/Mattress-Novilla-Individually-Innerspring-Peaceful/dp/B091HP1L9D?th=1 - Novilla Full Size Mattress, 12 Inch Hybrid Pillow Top Full Mattress in a Box with Gel Memory Foam & Individually Wrapped Pocket Coils Innerspring for a Cozy & Peaceful Sleep. So if you come get it, it is yours for only $50! It still looks pretty good, though not as perfect as this photo.