Non smoking and single woman household. No pets. I paid over $3K for this mattress 2 years ago and since moved and needed to downsize to a queen. It is 100% memory foam and SO comfy! I'd say medium to firm. In 2 pics you can see the original zip cover on it. I have another that I placed on top. Both of which I'll throw in for free if you want them. Or you could get a completely new mattress cover for it if you're sensitive to having new pristine bedding. Great way to save some $! Sorry I can't see the brand printed anywhere but it's super high quality and I remember how expensive it was :)