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PREMIER PADDLE & FOIL SPORTS RETAILER - $499,000 (Santa Cruz)
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COVEWATER PADDLE SURF, INC.
Established Coastal Retailer + E-Commerce Operation
Includes Inventory, Furniture, Fixtures, & Equipment, Tradename, Website, and Social media
Financial Overview
-- Offered at: $499,000
-- Inventory: $380,000 – $400,000
-- Projected 2025 Gross Revenue: $670,000
-- Five-Year Average Gross Revenue (2020–2024): $606,000
-- 2025 YTD Growth (Jan–Aug vs. 2024): +32.6%
Overview:
Nationally recognized and locally beloved, this paddle and foil sports retailer has been a trusted resource for coastal enthusiasts since 2010. Originally launched as the first standup paddleboard (SUP) shop in North America, the business has grown into a go-to destination for high-performance water sports gear, including SUP, hydrofoiling, wing foiling, electric foil assist, and Onewheel products.
Key Highlights:
• Sales trended up 32.6% 1st 3Q Y2025 over 1st 3Q Y2024
• First dedicated SUP shop in North America
• Expanded inventory to include foiling, electric assist, and Onewheel
• Exclusive dealer relationships with top global brands
• Early adopter of FoilDrive; first North American retailer in 2021
• Host and sponsor of major events: Santa Cruz Paddle Fest, Jay Race, Pier-to-Pier
• 2024 launch of a professionally built e-commerce site with nationwide shipping
• Consistently voted #1 SUP shop in Monterey Bay since opening
• Excellent customer feedback with 5-star Google and Yelp reviews
• Thousands of engaged social media followers
Business Details:
• Customer Base: Local, destination, and nationwide online buyers
• Revenue Streams: Retail sales, e-commerce, rentals, lessons, community events
• E-Commerce: Fully integrated and rapidly growing platform launched in 2024
• Media & Marketing: Active YouTube content, email outreach, and brand-aligned events
• Vendor Network: Strong brand relationships, including early access and exclusives
Opportunity:
With over a decade of name recognition, a growing national footprint, and a diverse, high-margin product mix, this business is well-positioned for continued growth. The current owner is stepping away due to health reasons, offering a turnkey opportunity with established systems, stable operations, and built-in demand. Ideal for an operator with experience in lifestyle retail, outdoor recreation, or direct-to-consumer e-commerce.
To get more information about this PREMIER PADDLE & FOIL SPORTS RETAILER business for sale in Santa Cruz, California, please contact Datta Khalsa (Broker - DRE License #: DRE 01161050)
Listed By
Datta Khalsa, CABB
DRE# 01161050
Broker/Owner || Main Street Realtors Fund Manager || Firmus Financial
2567 Main Street Soquel, CA 95073