compensation: Compensation depends on experience and is highly competitive. employment type: full-time non-profit organization
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Are you a sharp writer with outstanding written, photo, and video storytelling skills?
Do you have experience working with low-income African American and Latino communities, and are you passionate about creating content for these audiences?
Use your skills to help build a movement for world-class public schools!
About Innovate Public Schools
Innovate Public Schools is a nonprofit organization focused on ensuring that all students, including low-income students and students of color, receive an excellent education. We're building a movement of families, educators, and business and elected leaders who together will make this vision a reality. We build the capacity of parents and educators to innovate and act together to create world-class public schools, and we publish easy-to-understand school quality data and research that highlights both problems and solutions.
The Communications Manager will be focused on creating powerful written and multimedia content to engage and grow our audience of parents, education advocates, and elected officials. This is the ideal role for someone who is passionate about writing for different audiences, working on political campaigns, raising up marginalized voices, and collaborating with diverse groups of co-workers (including researchers, teachers, and community organizers). You should be eager to produce a high volume of quality content to support all five of our geographic regions. You should have basic photo and video skills, and be interested in strengthening your multimedia skills on the job. The position is based in either our San Francisco or San Jose office, and reports to the Director, Communications.
A Day in the Life:
- You start your day with a check-in meeting with Innovate's Digital Strategist to go over the latest metrics showing how the recent content you created is performing on social media.
- From there, you head to a coffee shop in San Francisco to interview a Spanish-speaking parent for a profile piece.
- You spend the afternoon editing the video footage you captured of a school board meeting to a 30 second clip for use on social media.
- You have a quick phone check-in with an organizer to get the latest updates from our campaign in Redwood City and make plans to take photos at a parent meeting later that week.
- Before you head out, you proofread a bilingual flyer for an upcoming community action forum and send it to the printer.
- Create a broad range of compelling written and multimedia content designed to engage Innovate's target audiences, including copy and images for blog posts, social media, text messages, emails, flyers, brochures, and occasionally press outreach.
- Manage the full arc of content development:
--- Support pushes and campaigns by identifying unique story ideas and content opportunities
--- Conduct interviews, gather raw assets, report stories and occasionally manage others to do so as well
--- Transform material into pieces tailored for specific audiences and channels.
- Develop strong, well-written content in line with our brand voice and guidelines that communicates the impact of our work.
- Manage external-facing print collateral (brochures, press kit, etc.) to support brand development and program promotion.
- Provide support on content authored by other teams, including editing and proofreading.
- Provide proofreading support for Spanish translations, and occasional translation support for short pieces.
- Curate content from media and other organizations that can be shared with our audience.
- Re-package content for different audiences and channels (i.e., create a photo essay for the blog, then use those photos in marketing collateral; write an article, then create native social media content drawing on the same material).
- Repurpose existing Innovate content.
- Identify, vet and manage external photo, video and graphic design freelancers as needed.
- Be prepared to travel around the Bay Area to gather on-the-ground material.
- Occasionally assist the Director of Communications with media work including pulling together visual assets for reporters, and developing talking points, press releases, and opinion pieces.
- Work closely with Digital Media Strategist to ensure our communications strategy is responsive to data insights and to develop creative promotion and distribution strategies, craft brilliant, click-worthy headlines and ensure content is fully optimized for distribution in search and social channels.
- Work with Senior Manager, Digital Projects to implement innovative communications on our website and digital reports.
Qualifications ( Required):
-At least two years of professional writing and/or multimedia content production experience.
-Strong writing skills.
-Demonstrated ability to write in different styles for different mediums.
-Demonstrated ability to develop compelling social media content (with some combination of photo, video, and graphic design skills). Note: you do not need to have advanced photo or video editing skills, but should feel comfortable creating photos and short videos using a DSLR camera (and be open to growing your skills in this area!)
-Collaborative work style and comfortable with diversity.
-Ability to work well with all types of people - from low-income parents to elected officials, school leaders to company executives.
-Ability to work outside regular work hours (night and weekend events several times a month).
-Ability to think quickly and creatively under pressure.
-Ability to source and manage external vendors to produce excellent photo and video products.
-Creative thinking about how to move our audience to take action.
-Advanced written and oral proficiency in Spanish.
-Proof of eligibility to work in the United States.
-Access to a working registered vehicle, valid driver's license, and ability to drive throughout the Bay Area as needed for work.
Bonus Points For:
-B.A. degree in journalism, communications, media production or related field, or equivalent experience.
-Knowledge of the education space, with a keen awareness of the key actors and perspectives.
-Passion for education justice.
-Hands-on experience with web-based publishing tools (e.g. YouTube, Vimeo, Flickr).Graphic design skills.
-Proficiency with multimedia tools (production equipment including microphones and a Gimbal, Adobe Suite products including Photoshop and Premiere).
Compensation depends on experience and is highly competitive. Innovate offers very generous benefits including health and dental insurance, 20 days paid time off per year (increasing to 25 after 2 years of employment and 30 days after 3 years), two floating holidays, 14 paid fixed holidays per year (including office closure between Dec 24th - New Year's Day), and 5% employer contribution to 401k.
Work Environment / Physical Demands
The work environment characteristics and the physical demands described here are representative of those an employee encounters while successfully performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; and talk or hear. The employee must regularly lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.
The above statements are intended to describe the general nature and level of work performed by the incumbent in this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills.
Innovate Public Schools is an equal opportunity employer, and takes pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
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