Overview:
Linden Lab, the creators of Second Life, seeks an Online Merchandising Manager to drive planning, creation and execution of merchandising campaigns for virtual goods and virtual land. As the Internet's largest virtual goods marketplace, we have endless opportunities to showcase our users' efforts and connect them with each other for mutual benefit. This role will ensure we're constantly finding new ways to connect our community with each other and with us to drive Gross Merchandise Volume (between Residents) and revenue for Linden Lab. A successful candidate should be able to create and execute a world class promotion, report findings clearly to stakeholders, and learn from the results of past promotions to build more effective future programs. The ability to collaborate effectively with other Lindens will be a key to success in this role.
Responsibilities:
*Plan, Create and execute the Second Life Commerce Merchandising Calendar for virtual goods, land, and classified ads.
*Write strong copy, including irresistible calls-to-action to reach our target shoppers and merchants.
*Working with our marketing team, promote Merchandising efforts via email and onsite, as well as social media outlets such as Flickr, Twitter, and Facebook.
*Analyze performance of promotions, always seeking ways to improve.
*Work with data analysis team to analyze site traffic patterns for seasonality, relevance, and selection.
*Develop strong, up-to-date knowledge of Second Life designers, brands and trends.
Qualifications:
*Demonstrated ability to drive sales results with creative and cutting edge merchandising themes and activities
*Demonstrated experience making campaigns viral with social media for promotion and engagement
*Outstanding project management and execution abilities
*Strong analytical skills: ability to evaluate your content in an unbiased fashion and take appropriate actions to drive for results.
*Understanding and use of web metrics and how to gauge effectiveness are critical.
*Artistic eye for staging and displaying products in an online store and in marketing campaigns
*Basic PhotoShop and web design skills, ability to optimize graphics for the web is a plus
*Basic XML/HTML skills are a plus: no need to hand-code, but you can QA
*Familiarity with and passion for online communities
*Commitment to the Tao of Linden
Education and Experience:
* Minimum 3 years' experience in an internet merchandising role for a top 100 websiteAPPLICATION INSTRUCTIONS:
Please visit our website at:
http://lindenlab.com/employment
Fine Print: Linden Lab seeks to maintain a diverse and welcoming workplace; therefore candidates from all backgrounds are encouraged to apply.
Notice to Recruiters: Please do not submit resumes to our jobs site, to our employees or to Linden Lab by any other means, unless you have a written contract with us, signed by an officer of Linden Lab. We are not responsible for any fees related to unsolicited resumes
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PostingID: 1454472020