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More info
Thousands of local business owners use Yelp every day to message their customers and to market their businesses. The Director of Local Business Marketing will be be responsible for getting more such business owners started on Yelp - both by supporting the sales team and through separate marketing channels.
Responsibilities
* Acquire thousands of new SMB customers via direct mail, SEM, trade marketing, web partnerships, etc.
* Design, implement and measure special offers (e.g., "$50 in free ads for florists in the month of February)
* Keep Yelp's sales team armed with compelling and up-to-date presentations, collateral and metrics
Requirements
* Successful track record of acquiring customers via SEM and/or Direct Mail campaigns
* Outstanding copy writing and presentation skills (you'll be doing these personally)
* Detail orientation needed to manage 5+ parallel projects alongside inbound requests from colleagues and clients
* Strong foundation in finance/analytics gained via consulting, MBA or a comparable experience
* Small business marketing experience a big plus
To apply, please visit: www.yelp.com/jobs
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