Sr Marketing Manager - Online Marketing
Online marketing channels have been critical drivers to HSN.com’s growth in traffic, sales and new customers. The Sr. Marketing Manager – Online Marketing is an exciting position that will play a key role in the marketing team. This role will lead the development, execution and expansion of new online marketing programs for HSN.com.
Responsibilities include but are not limited to:
Develop testing plan and manage the execution of new online marketing programs, such as display advertising, Email lead generation, mobile marketing, and social commerce marketing programs.
Identify key vendor partners, negotiate agreement and manage these relationships
Use web analytics and customer analytics data to demonstrate the ROI for both existing and new programs.
Develop compelling online marketing plans and business cases based on the merchandising, TV, PR and print program to support multi-channel efforts.
Create offers and promotions to maximize sales, profit and new-to-file customers for online marketing channel.
Partner with creative resources to ensure that HSN has compelling and engaging content for the online marketing ads.
Optimize campaigns based on HSN category mix and customer behavior.
Be knowledgeable of and leverage analytical tools such as Coremetrics, Hitwise, etc to understand performance of the programs.
Prepare and provide presentations to senior leadership as needed.
Qualifications
Minimum Requirements:
Bachelors degree in a related field
5 years experience in online marketing - experience in display advertising is required
Candidate must have strong understanding of online analytical tools such as Coremetics, Hitwise, Quantcast, Compete, etc.
Strong communication and presentation skills are required
Experience working with 3rd party vendors, agencies and partners is required
Must have experience leading cross functional teams
Must have experience building basis business models
Must have strong Powerpoint and excel analytical skills
Ability to relocate to the Tampa Bay, FL area
Preferred Requirements:
MBA or other Advanced Degree
Multichannel retail experience is strongly preferred
Special certifications, knowledge, specific/niche experience, etc
This position is located in the Tampa Bay, FL area
To apply please complete an online application at: www.hsn.com
http://www.hsn.com/careers_at-988_xa.aspx?nolnav=1&o=!BNJO0&cm_sp=Global*BN*Careers
Sr Marketing Manager - Online Marketing (0802539)
- Location: Tampa Bay, FL
- Principals only. Recruiters, please don't contact this job poster.
- Please, no phone calls about this job!
- Please do not contact job poster about other services, products or commercial interests.