Nielsen is the world's leading marketing and media information company. We're passionate about measuring and analyzing how people interact with digital platforms, traditional media and in-store environments - locally as well as globally. We provide the most complete understanding of how consumers get information, consume media and buy goods and services.
Above all else, our ongoing commitment is to align our business with our clients' needs to ensure they have a competitive edge in an expanding global economy. The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information please visit us at www.nielsen.com. EOE/AA/M/F/D/V
The Nielsen Company is the world's leading provider of marketing information, audience measurement, and business media products and services. By delivering an unmatched combination of insights, market intelligence, advanced analytical tools, and integrated marketing solutions, Nielsen provides clients with the most complete view of their consumers and their markets.
Headquartered in New York, USA and Haarlem, The Netherlands, Nielsen operates in more than 100 countries with a global team dedicated to helping clients compete more effectively and discover opportunity with more clarity than ever before.
Nielsen Telecom is the leader in researching the convergence of the wireless, wireline, and media companies - this role requires active leadership in helping our clients understand how consumers are behaving amidst this rapidly changing set of choices.
Nielsen has been a consistent leader and innovator in media measurement across the mobile, on-line, and television platforms. In television, we are the currency provider in more than 27 markets. In on-line measurement, our footprint includes markets covering 95% of on-line advertising spend. In mobile media, we have the broadest set of mobile measurements geographically, with 11 markets covered globally, and across mobile media, covering mobile internet, video, messaging, games, and audio.
We also have deep experience working with the wireless operator community worldwide, providing research services supporting their core businesses. We have approximately 700 people in our mobile research practice, working with operators to help acquire new customers, retain customers, and increase the revenue per user.
Nielsen's Mobile Media and Marketing business, a part of Nielsen's Telecom Practice, is the architect of growth of mobile as a marketing medium. We provide insights on the consumption various forms of mobile media and advertising to clients including TV networks, internet publishers, advertisers and ad agencies, game publishers, technology enablers, carriers, and device manufacturers.
We are looking for a Director Products, Mobile Advertising. Once an ad buy is made on mobile, advertisers want to know what they got for it, i.e. their ROI. Insight into ROI for mobile advertising is still limited in the industry and is holding advertisers back. In order to get advertisers to shift their mobile ad buys from experimental to essential, such post-buy/ROI measurement is critical. This job is focused on bringing new solutions to the market that address that very need.
As a key member of the global Mobile Media & Marketing team, The Director will take ownership of the end-to-end solution development - working with clients to define requirements, priorities, timing and roadmaps; working internally and across departmental boundaries to leverage existing Nielsen assets to develop the products; and empowering the sales teams to sell these solutions to clients, and overall helping drive industry growth. The role is global, i.e. setting a global solutions strategy and executing local implementation in key geographies.
The role resides in Nielsen's Telecom Practice, and reports into the global SVP of Product Leadership, and works very closely with the global SVP of Mobile Media & Marketing.
Responsibilities:
-Work with clients to define industry-leading and industry-defining post-buy advertising and ROI solutions for mobile, globally. -Establish clear priorities and roadmaps working across departmental boundaries . -Develop and launch solutions, profitably -Internal evangelism to bring Nielsen leaders along on the vision -Manage the delivery of syndicated data services and custom analyses, and be responsible for the quality of all deliverables -Empower the sales force to penetrate the market with the advertising solutions, especially advertisers
The ideal candidate will have 7+ years of media and advertising industry experience, including digital media (e.g., internet and/or mobile). Product leadership and management experience, especially with launching new solutions in partnership with clients, is also key. Finally, these solutions are aimed at advertisers and publishers, so experience with that client base is also needed.
The ideal candidate can be based in San Francisco, Chicago, NYC or Cincinnati, OH
BENEFITS: visit www.thebenefitsofnielsen.com
- Location: San Francisco, CA
- Compensation: Open
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