Overview
We're one of the fastest growing money-transfer firms in the world, and seeking a stellar Marketing Manager with a strong history of performance to lead our marketing and customer acquisition initiatives for customers sending money to Asia. These include TV, mail, online, print, events and partner marketing. The candidate will be responsible for delivering forecasted new users on budget, as well as envisioning and executing on new growth trajectories. Cantonese or Mandarin fluency is an asset for this position.
Essential duties & responsibilities:
The Marketing Manager for our Asia business will define and manage our new customer acquisition strategy for key countries in the region. The candidate will develop the marketing plan and drive execution across all channels - TV, mail, online, affiliate program, events and public relations. Key responsibilities and challenges for this leadership role include:
• Define and manage our overall new customer acquisition strategy.
• Development and execution of the acquisitions marketing plan.
• Drive the website experience to be the best it can be.
• Ensure that the business is delivering best-of-breed solutions that exceed customer expectations.
• Knowing Prospects - who they are, how they remit and what to message them.
• Understanding our Offerings - strengths, weaknesses, differences, targets.
• Awareness of Competitors - strengths, weaknesses, opportunities, threats.
• Promotional Offers - appeal, competitiveness, operational impact, year 2 implications.
• Leveraging Channels - web, direct marketing, events, and PR.
Skill /Educational requirements:
• Minimum five years of relevant marketing experience (online consumer service, financial service industry and/or packaged goods)
• High standards of excellence and attention detail
• Able to back up recommendations using data
• Strong quantitative, analytical, and problem solving skills. Highly proficient with Excel
• Strong communication skills (verbal, written, and interpersonal)
• Very strong results orientation
• Team player
• Mandarin or Cantonese Speaker preferred
• MBA preferred
About Us
We offer a secure, fast, and inexpensive means of sending money from our website to recipients in over 40 countries around the world. We have an experienced and driven management team and strong backing from some of the best VC's in the industry. The Marketing department leads our new user growth. Like the rest of the company, the group is lean so every team member has a huge stake in the company's success. Equally adept analytically and with marketing strategy and execution, the Marketing department is looking for the best of the best to take our customer acquisition efforts to new highs.
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