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Online SEM Account Manager
Reference: BF10120

About Webtrends
Webtrends founded the web analytics industry in 1993. Today, our leadership extends much further, to social media measurement, paid-search optimization and connecting the online and offline data silos scattered throughout organizations. We help Customers turn the data generated by their web site, blogs, online campaigns and enterprise systems into understanding of their customers and, ultimately, business opportunity. Our people and products help Customers answer complicated business questions – rather than disguise incomplete answers in colorful charts and graphs.

Our Ad Director team delivers the industry's most sophisticated Search Engine Marketing (SEM) solution, providing clients with an automated approach to managing their paid search advertising efforts. The WebTrends Ad Director team is currently recruiting an Online Account Manager to continue our legacy of delivering superior customer care and performance results to customers.

Primary Responsibilities

• Oversee paid search advertising campaigns on all the major search engines include Google, Yahoo, and MSN, with clients utilizing formal project plans, business acumen and knowledge of the customer’s desired business objectives.
  
• Utilize Ad Director’s SEM optimization technology to manage and fine tune paid search campaigns, analyzing, interpreting and communicating campaign performance to each client.
  
• Continually manage and improve the partnership with the customer to cultivate long-term business relationships.
  
• Work directly with internal teams in product development, engineering, marketing and sales to address client needs and requirements, manage a variety of projects, develop new clients and actively participate as a member of a highly cohesive and very interdependent team of digital marketing professionals.
  
  Required Skills/Attributes/Education
  
• 2+ years in a business to business (B2B) environment with responsibility for managing customer relationships. Those with backgrounds which include online marketing, SEO, SEM, paid-search. Email marketing, display advertising, digital marketing, etc. desired.
  
• Google Adwords Certified a plus.
  
• Demonstrable excellence in customer service and customer management skills based on prior work experience.
  
• Highly analytical, demonstrating meticulous attention to detail.
  
• Above average communication skills, both written and verbal. Must be able to communicate directly to the CMO-level in person, via presentations, in writing, via proposal, etc.
  
• Well versed in internet applications, PC applications etc. A passion for technology and curiosity about web2.0 evolution, applications, etc. highly beneficial.
  
• Very high drive to succeed in a competitive, fast-paced, cutting edge market. You must be able to adapt quickly, manage without direction, and independently seek answers and solutions.
  
• Bachelor's degree, ideally in Economics, Marketing, Finance, Business or a related field.
  
  Scope
  
• This position is an individual contributor position.
  
  Interaction
  
• This position works in a team-oriented environment and externally with customers. As a result, the incumbent must build and maintain strong and effective working relationships both internally and externally.
  
  Working Conditions
  
• This position works in an office environment.
  
• This position is located at the company’s San Bruno, CA office.
  
• Incumbent must pass background check.
  

To Apply
Please apply at: http://www.Webtrends.com/AboutWebtrends/Careers/CurrentOpenings.aspx

Webtrends is an equal opportunity/affirmative action employer supporting workforce diversity. m/f/d/v.

• Compensation: DOE
• Principals only. Recruiters, please don't contact this job poster.
• Please, no phone calls about this job!
• Please do not contact job poster about other services, products or commercial interests.